Building on Competitive Strategy and Marketing, this semester-long practicum focuses on applying line-of-business strategy and marketing knowledge to the real world. This project-based class will include applied readings, discussion boards, and formal meetings with faculty and weekly deliverables that are project specific. This course ends with the submission of a line-of-business strategy and marketing plan for a real-world business.
Course Code: MKT 654
Credit Hours: 3
Level: Graduate
Program Placement: Semester II
Course description sourced verbatim from the official Northwood University 2025–2026 Academic Catalog and program curriculum guide. Northwood reserves the right to revise course content between publications.