Level 6 • Economics

MANAGERIAL ECONOMICS

ECO 505 — Semester III
Course CodeECO 505
TypeB
ECTS7.5
SemesterIII
Course Description

The course is devoted to a detailed study of an individual research theme on an assigned theoretical or applied business problem using application of economic theory (micro and macro) and the tools of analyses of decision decision science (math economics) to examine how a company achieve its aims or objectives most efficiently. Each student prepares a paper during the semester. The student is advised by an instructor in his/her research and is expected to write regular progress reports so that specific problems and aspects of his/her work can be discussed.

Course Objectives

Learning and understanding of how to use economic theory and decision making tools in managerial cases.

Key Concepts
  1. management
  2. decision-making
  3. economics
  4. statistics
  5. data science
  6. economic tools
  7. optimization
  8. consumer behavior
  9. production and cost analysis
  10. market structures
Course Outline
WeekTopics
1Introduction to teaching method, implementation of the course/syllabus and summary of topics/weeks
2The nature and scope of managerial economics: managerial decision making using economics
3"The Practice of Management" by P Drucker: The Man Who Invented the Management!
4Strategic management and decision making: M Mayer case at Yahoo!
5The firm theory: S Jobs case at Apple!
6Cost minimization: The case of Amazon.com
7Competition and Concentration: The case of Google search fined by the EU
8Using macroeconomics: How business are floating in the ocean of the global economy
9Firm growth and expectations in the global markets: Mc Kinsey surveys
10Final Project presentations-1
11Final Project presentations-2
12Final Project presentations-3
13Final Project presentations-4
14Final Project presentations-5
Learning Outcomes
  1. Introduction to teaching method, implementation of the course/syllabus and summary of topics/weeks
  2. The nature and scope of managerial economics: managerial decision making
  3. Demand analysis: theory and cases
  4. Production and cost analysis: theory and cases
  5. Market structure and pricing-1: theory and cases
  6. Market structure and pricing-2: theory and cases
  7. Empirical comparative case study: introduction and literature review
  8. Empirical comparative case study: methodology
  9. Empirical case study: analysis and results
  10. Empirical case study: conclusion and recommendations
Assessment
MethodQty% Each
Presentation140
Project160
Textbooks

Dominick Salvatore, Managerial Economics: principles and worldwide applications, Oxford University Press, 2019.

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