Explores the drivers of globalisation, trade blocs and tariffs, modes of international market entry, cross-cultural management, and ethics in global supply chains, culminating in a multinational case-study analysis.
To develop an understanding of the environment, challenges and strategies of doing business internationally.
| Week | Topic & Activity |
|---|---|
| 25 | Globalisation AC1.1 Explain the key drivers of international trade. AC1.2 Identify examples of globalised industries. Lecture: Why Businesses Go Global. |
| 26 | Trade Blocs & Tariffs AC1.3 Explain the purpose of trade blocs (e.g. the EU). AC1.4 Describe how tariffs affect trade decisions. Case Study: The EU Single Market. |
| 27 | Modes of Market Entry AC2.1 Compare exporting, franchising and foreign direct investment. AC2.2 Recommend an entry mode for a given scenario. Workshop: Choosing a Market Entry Strategy. |
| 28 | Cross-Cultural Management AC2.3 Explain how cultural differences affect business practice. AC2.4 Apply a cultural framework (e.g. Hofstede) to a case. Seminar: Doing Business Across Cultures. |
| 29 | Ethics & Sustainability AC3.1 Discuss ethical issues in global supply chains. AC3.2 Evaluate a company's approach to sustainability. Debate: Fast Fashion and Global Supply Chains. |
| 31 | Case Study Analysis AC3.3 Analyse the international strategy of a named multinational. AC3.4 Justify recommendations with evidence. Workshop: Analysing a Multinational's Strategy. |
| 33 | Presentation Showcase Synthesis of the term's learning. Final presentations of International Business case studies. |
| 35 | Final Assessment Submission Final submission of Unit 06. Portfolio finalisation. |
Assessed by coursework (no written examination) — an assignment, case study or presentation set at the start of Term 3. A formative draft is reviewed with tutor feedback in Week 30, and the final version is submitted by the end of Week 35. Graded Pass, Merit or Distinction, with plagiarism-checked submissions (Turnitin) and a signed Learner Declaration Form.