Explores the development of marketing principles and the role of marketing in an enterprise economy. Reviewing current articles and case studies develops an understanding of marketing principles.
Course Code: MKT 2080
Credit Hours: 3
Level: Lower-Level
Program Placement: Semester II
Course description sourced verbatim from the official Northwood University 2025–2026 Academic Catalog and program curriculum guide. Northwood reserves the right to revise course content between publications.